Viktor, leaves in the senegalese capital; Dakar. He's passionate about photography. He's interested in Urban design, art and the different forms of its expression. For him, Adidas represents this Urban Heritage recalling him the 80's. He feels contemporary to the brand.

Adidas is for people who are practical, straightforward and efficient. It's not only about sport but also about perception of urban elegance. People wearing Adidas are young in their mind

Pierre discovered Paul Smith walking in Paris some years ago and since he adopted the brand. For him, what we wear is what we are and Paul Smith gives this little difference only noticeable by initiated people. People wearing Paul Smith are like member of an exclusive club.

Abdoul works in Marketing and leaves in Dakar. He sees Range Rover as a modern and classic brands; classic in its forms but modern in the interior design. He portrays Range Rover driver as successful people with no compromise. They are not followers and do not cut corners. Range Rover is not about fashion but being in the know.